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Email marketing

Email remains one of the highest-performing digital channels when built on strategy, structure, and data. Screen Queen specialises in EDMs and marketing emails. We plan, design, build, and deploy campaigns that perform - prioritising user experience, clear messaging, and measurable results. From one-off sends to automated journeys, we help brands drive engagement and revenue through email.

EDM experience

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Email Strategy & Planning
Clear campaign objectives, segmentation frameworks, and structured content calendars.
Campaign Management
End-to-end execution of promotional, nurture, and lifecycle campaigns.
Audience Segmentation
Targeted messaging based on behavior, engagement, and customer data.
Copywriting
Conversion-focused subject lines and email content that drive action.
A/B Testing & Optimization
Continuous testing of subject lines, creative, timing, and calls-to-action.
CRM & Platform Integration
Seamless connection between email platforms, CRM systems, and e-commerce tools.
Email Design & Templates
Responsive, on-brand layouts optimized for performance across devices.
List Growth Strategy
Lead capture systems, gated content, and opt-in optimization.
Performance Reporting
Clear tracking of open rates, click-through rates, conversions, and revenue impact.
Automation & Journeys
Welcome series, abandoned cart flows, re-engagement campaigns, and lifecycle automation.
Deliverability Management
Authentication setup, sender reputation monitoring, and inbox placement optimization.
Compliance & Data Management
Alignment with privacy regulations and best-practice database management.

EDM examples

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